www.productsinconstruction.com

The challenge

Emap needed to create ongoing digital revenues across a range of brands. It was important for them to add value to advertisers and subscribers.

In a competitive industry, Emap needed to stabilise and grow market share.

Our solution

Using our classifieds and directories platform we created a large directory site that would be a hub for the construction industry. This site then links up to a number of child sites created for separate brands.

The project employs a freemium business model where initial listings are free and revenue is generated through a number of ways, including additional features for listings, display advertising and sponsorships.

The results

Ongoing source of digital revenue generation

Added value for advertisers and subscribers

Fast and easy administration of all sites and advertising through one simple CMS

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