Products in Construction directory
- The challenge
Emap needed to create ongoing digital revenues across a range of brands. It was important for them to add value to advertisers and subscribers.
In a competitive industry, Emap needed to stabilise and grow market share.
- Our solution
Using our classifieds and directories platform we created a large directory site that would be a hub for the construction industry. This site then links up to a number of child sites created for separate brands.
The project employs a freemium business model where initial listings are free and revenue is generated through a number of ways, including additional features for listings, display advertising and sponsorships.
- The results
- Ongoing source of digital revenue generation
- Added value for advertisers and subscribers
- Fast and easy administration of all sites and advertising through one simple CMS