Cisco email marketing campaign

The challenge

Cisco are leaders in high-specification video conferencing systems for large organisations, and had arranged an event at their London headquarters to educate executive PA's on the benefits of their system.

Run in partnership with the Global PA Network, the aim was to fill the sessions with selected PA's through targeting email marketing.

Our solution

We developed a simple email campaign which led through to a more detailed event landing page utilising Google Maps, video and the Eventbrite system to manage bookings.

We conducted user testing with the target group to tweak the campaign before sendout, and by working closely with all parties we were able to deliver the campaign with the confidence it would be a success.

The results

Increase from 20% conversions to 200% conversions within a few hours of the campaign being launched.

Client feedback was excellent as the campaign far exceeded signup expectationst feedback was excellent as the campaign far exceeded signup expectations.

Further events are planned targeting other sections of the PA community.

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