Positioning Emphasis as experts...

Business writing trainers Emphasis approached Makemedia focused on developing a website to coincide with their new branding and add revenue-making opportunities through course booking and document assessment functionality.

In addition, we worked closely with Emphasis and their online marketing partner Leapfrogg to create a series of resources and features that promoted Emphasis as a key voice within its industry.

Partnering with Ever Creative for design (who had designed the new Emphasis branding), we were able to create a solution which blended the fresh creative direction and a new aim for the website; to position Emphasis as the online expert in their field through a wide variety of user resources.

Supporting users and solving problems with a forum

Emphasis already had a discussion forum as part of their existing website, but wanted to increase its prominence and encourage more users to submit their queries to the team.

The 'Write Here Forum' was the result, a more fully featured discussion area within the new resources section of www.writing-skills.com. It now provides an easy way for Emphasis to engage with potential clients.

Educating and informing listeners with a podcast

Emphasis appreciate it is important to educate and offer guidance to their audience and ensure users understand the skill and experience their team possess.

Through their regular podcast, Emphasis deliver up-to-date guidance on writing skills. We worked to provide users with easier ways to listen, as well as updating iTunes with new episodes automatically.

Personalities sharing knowledge and insight through a blog

A blog is a great way to engage with your audience, especially if the articles you release are insightful, conversational and help communicate your expertise in a friendly way.

Emphasis blog regularly, using their personality to create a connection with readers. We integrated a Wordpress blogging platform which fits seamlessly within the flow of the revamped resources section of the website.

Generating revenue through a course booking engine

In addition to providing a number or new or improved resources, Emphasis also wanted to increase revenue generated directly through the website. Writing courses are a key part of their offering, and Emphasis wanted to improve the booking process to increase orders.

Through thorough user-testing and advanced web technology, we were able to deliver a more streamlined booking engine which has yielded excellent results since launch.