Proxama Case Study
Flash animation to describe a typical NFC application
Branding and web development work for Proxama
The Client
Specialists in consumer technologies like smart cards, mobile phones and interactive TV; Proxama offer payments, ticketing and loyalty solutions for clients that include Mastercard, BT and Virgin
The Challenge
Proxama came to us in the midst of a rebrand. They needed a new website delivered to an extremely tight timescale as part of the branding process. Unfortunately, they weren't happy with their new logo.
We considered it imperative to get the brand right first so we decided to redesign the logo in addition to the web consultation, design and build.
The Solution
We combined a contemporary typeface and a striking icon to create a strong brand identity that was truly representative of broadcast communication.
The new brand, coupled with dynamic design elements and an intuitive information architecture successfully communicated the dynamic, active and solutions based focus of the business.
The Results
- Consultation, web design, web development and testing were completed in less than a month
- The site quickly delivered direct leads and a return on investment
- Not only were the client happy but external feedback on the design has also been excellent
