Posts Tagged ‘publishers’

What publishers need to know about trends for the future of digital

You might have missed the recent IGNITION: Future of Digital Conference in New York but slides from the BI Intelligence team (a new research and analysis service focused on mobile computing and the internet) are online here.

However, if you don’t have time to read through the whole slide deck, we’ve picked out our top 10 slides of interest, especially for publishers.

Digital is now a 4-screen world

Until we get our Google specs…

 

Digital Advertising is still growing rapidly

Positive for publishers selling online ad space.

 

TV still biggest. Online close behind. Print getting smashed.

Bad news for any publishers who lack a strong digital strategy.

 

Mobile ads are just getting started

We can expect a lot more growth in mobile markets.

 

Mobile users shop online

Mobile users are shopping online.

Mobile users use devices to pay for stuff

Trust in mobile devices is growing.

Users are consuming huge amounts of content through mobile

A massive opportunity for publishers to create an online community around content.

Mobile users buy content

Now that’s what we want to hear!

Digital content revenues are exploding

Are you taking advantage of this opportunity?

As mobile increases, all other media decreases

Mobile is the growing market.

Thanks to the BI Intelligence team for this presentation and you can see the whole slide deck here.

Want to talk mobile strategy or about building engaged online communities? Get in touch by calling 0845 017 8777 or by emailing info@makemedia.com

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Makemedia are exporting to Australia!

Our MD Robin Scott and Accounts Director Nick Wood will be enjoying the sunshine and sand in Australia for the next 2 weeks! Makemedia are currently working with clients in Melbourne to build a 3D simulation for training on building sites. However, Robin and Nick will also be visiting Sydney and Brisbane to meet with other potential clients – including publishers and associations who are interested in exploring our classified, directories and data insight platforms.

Here are a few quick links to our work in these sectors:

Rob still has a few slots to fill and will be visiting regularly over the coming months so if you’re interested in an exploratory conversation about how Makemedia could help your business get in touch with Makemedia now!

Makemedia join the PPA

Makemedia are now proud members of the PPA (The Professional Publishers Association). We recently sponsored and attended the Data and Digital Publishing conference and awards – a great opportunity for us to talk to publishers about classifieds, directories and data insight products. This was a very successful event and we are already speaking to a number of potential clients about what Makemedia can do for them. Thanks PPA!

Makemedia at the Data and Digital Publishing PPA conference

Makemedia at the Data and Digital Publishing conference