Posts Tagged ‘b2b publishing’

What publishers need to know about trends for the future of digital

You might have missed the recent IGNITION: Future of Digital Conference in New York but slides from the BI Intelligence team (a new research and analysis service focused on mobile computing and the internet) are online here.

However, if you don’t have time to read through the whole slide deck, we’ve picked out our top 10 slides of interest, especially for publishers.

Digital is now a 4-screen world

Until we get our Google specs…

 

Digital Advertising is still growing rapidly

Positive for publishers selling online ad space.

 

TV still biggest. Online close behind. Print getting smashed.

Bad news for any publishers who lack a strong digital strategy.

 

Mobile ads are just getting started

We can expect a lot more growth in mobile markets.

 

Mobile users shop online

Mobile users are shopping online.

Mobile users use devices to pay for stuff

Trust in mobile devices is growing.

Users are consuming huge amounts of content through mobile

A massive opportunity for publishers to create an online community around content.

Mobile users buy content

Now that’s what we want to hear!

Digital content revenues are exploding

Are you taking advantage of this opportunity?

As mobile increases, all other media decreases

Mobile is the growing market.

Thanks to the BI Intelligence team for this presentation and you can see the whole slide deck here.

Want to talk mobile strategy or about building engaged online communities? Get in touch by calling 0845 017 8777 or by emailing info@makemedia.com

Sign up to the Makemedia newsletter here.

 

Makemedia exhibiting at PPA Publishing+ Conference

PPA_Conference_2012

Makemedia will be exhibiting at the 2012 PPA conference Publishing+ on May 9th. We will be at Stand 21 so come and speak to our representatives to find out more about the work we do with publishers; especially if you are interested in…

  • How you could generate revenues through classifieds and directories.
  • How a data insight platform could generate great subscriptions revenues, even from a smaller B2B client base.
  • How you could maintain and increase your market share with a cutting edge, innovatively designed website.

If you would like to make an appointment for an exploratory discussion about your challenges and what technology we can offer to assist you, please get in touch with Ric Hall on Ric.Hall@makemedia.com or by calling 0845 017 8777.