Makemedia represent UK at the launch of the GREAT Britain campaign in Australia

By Ben Dykes

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Makemedia at GREAT Britain launch, Melbourne

Makemedia recently represented UK companies at the launch of the GREAT Britain campaign in Melbourne, showing the 3D Stadium Explorer platform and other 3D simulation technology, such as an educational project for East Sussex County Council and the Wearmouth and Jarrow historical simulation. Makemedia even signed a deal on the night with local Aussie company VM Technologies!

With such events as the Olympics, Paralympics and the Diamond Jubilee happening in the UK in 2012, the GREAT Britain campaign was launched to promote British tourism and businesses abroad to support the economic recovery. The Minister of Sport and Olympics Hugh Robertson MP hosted the event, with over 200 guests including Alderman Dave Wootten, the Lord Mayor of London, and the High Commissioner for Australia. Attendees also included Formula One stars: Sir Jackie Stewart, Williams CEO Alex Burns, Mercedes Benz champion Damon Hill, Mercedes Benz F1 CEO Nick Fry and current driver for Lotus Jerome D’Ambrosio.

The Prime Minister has issued a national challenge to raise the number of SMEs exporting from the current level of one in five, to the European average of one in four, by 2020. The trend for British exports is positive with an increase by 10% in each of the last two years.

Robin Scott, MD of Makemedia said, “Export business has been very important for the growth of Makemedia and we are now exporting our services all over the world. Signing a contract with VM Technologies means a lot to our business, as we are looking forward to growing our current exports to the Australian market, a market which has remained relatively stable during these difficult times. We are really proud to be showcasing Sussex’s digital talent across the world at the GREAT Britain launch, and it was also a great opportunity for me to meet some of my racing heroes!”

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