Makemedia are representing UK innovation at launch of GREAT campaign in Australia

By Ben Dykes

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Makemedia will be showcasing their work to the likes of the Right Hon Hugh Robertson, the British Minister of Sport & the Olympics, and the Lord Mayor at the upcoming Australian launch of the GREAT campaign. This takes place on the 16th March, to coincide with the F1 Qantas Australian Grand Prix.

Announced by David Cameron in Sept 2011, the GREAT campaign is designed to use the platform of the London 2012 Olympics and Paralympics to showcase Britain’s capabilities, to promote and enhance the countries reputation abroad and to maximise the economic potential of the Games.

Makemedia will be showing work including the Stadium Explorer and other 3D simulation technology, such as our educational project for East Sussex County Council and the Wearmouth and Jarrow historical simulation.

Expect an update on this next week. In the meantime, if you are interested in how our 3D education and simulation projects could help you to achieve strategic innovation please get in touch with Nick Wood on 0845 017 8777 or by emailing

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