Want to meet and talk about how we can provide 3D simulation, training and content to you? We’ll also bring you a free calendar! Call 0845 017 8777 or email info@makemedia.com.
Want to understand how the Building Leadership Simulation Centre works? Check out the video below to see the centre, including industry leading 3D content from Makemedia. We also provided the software and hardware set up for the centre.
Interested in seeing a demo? Want to talk about innovative 3D training projects for your company? Get in touch by calling 0845 017 8777 or by emailing info@makemedia.com.
Mobile devices are the future and what we are experiencing today is only the beginning… We look at the latest figures for mobile use, best practice techniques for mobile websites and creating unique content for mobile devices with 3D technology.
You might have read our recent blog about What Publishers Need To Know About Trends For The Future Of Digital and noticed how we are just at the beginning of the journey when it comes to the integration of mobile devices into our lives – amazing when you think about how pervasive these technologies already are.
1 in 5 own a tablet (19%) with huge sales expected over Christmas.
Smart phone ownership in the UK is 60% (up 46% year on year) and second only to Germany.
Britain leads the way when it comes to new technologies such as Smart TV and Digital Video Recorders (DVRs) with 15% owning a smart TV.
When it comes to user behaviour, we are moving into a mobile world:
“Half (51%) use a laptop most often to connect to the internet, while 6% prefer smartphones and 6% other connected devices. Only 37% use a desktop computer as their most frequent means of accessing the internet.” Ofsted
Mobile Spending
UK consumers lead for online spending, forking out £250 more per annum on average compared to the 2nd placed country. That means UK consumers are spending on average £1083 per annum online.
The Brits are big online shoppers:
“UK adults also like to shop on the move. Over a fifth (23.1%) of UK smartphone users use their device to visit retail websites – the highest level out of the five largest European countries.”Ofsted
So what does this mean for businesses?
Mobile devices have opened up a whole new way to access audiences and potential revenues. This isn’t the old desktop browser system; users expect specific design for mobile devices and the great user experience that accompanies this. This is a pressing opportunity to design new content and websites – and to compete in creating exciting content. Which leads to the question, “How do I target mobile device users?”
When it comes to websites this means re-thinking the traditional approach to design – which is where our in house UX expertise comes in handy! For a few years “App” was the big buzz word, seeing a lot of companies jump on the App bandwagon without fully considering their target audience and business needs. You can read about the potential disadvantages of Apps here. However, it is important now to look forward to using other techniques, such as building with HTML5 and Responsive Web Design.
Responsive Web Design is about coding your website so that the design can alter depending on the browser width, meaning that the website is viewed for best design and experience across all mobile devices, regardless of whether that is a smartphone, tablet or laptop. The video below shows how this works for Infrastructure Online:
How about truly unique mobile content?
Some markets are super competitive. What if utilising best practice design and technology isn’t enough to keep you ahead of the competition? What about creating truly unique content? This is where 3D on mobile devices can help. With this technology you can visualise anything – your product, your venue, a journey or something completely imaginary – and then allow users to interact with the model or environment in a variety of ways. This offers a level of engagement that reaches beyond the traditional website experience.
As an example, the Makemedia Stadium and Venue Explorer, which is used by venues to support corporate and hospitality sales and ticket sales, is now available on mobile devices, as you can see below (Video coming soon). Make sure you suscribe to the Makemedia newsletter to ensure you are kept up to date with our exciting upcoming 3D developments.
Interested in creative 3D solutions for your business? Want to see a full demo of Stadium Explorer on mobile? Get in touch by calling 0845 017 8777 or by emailing info@makemedia.com.
Makemedia have won the Award for “Best Visualization Application” in the 2012 Presagis Awards for their innovative construction training simulation, produced for the Building Leadership Simulation Centre in Australia.
The Master Builder Association of Victoria’s Building Leadership Simulation Centre, aka BLSC (built in conjunction with Schrijver Project Management), was conceived using both digital and real life aspects to create the most realistic and effective database, created using Presagis Creator and Vega Prime. This means that trainees are immersed in a familiar physical environment, with portacabins, accurate documents, live phone lines, construction equipment and actors, and can also explore realistic 3D simulations of different types of building sites at varying stages of completion.
This training experience is tailored for building site managers from international construction companies. Makemedia provided detailed 3D content and hardware setup for the project.
From the award-winning Makemedia simulation for training building site managers.
BLSC General Manager Marc Lyon said,
“The Building Leadership Simulation Centre will revolutionise the way training is delivered across the construction industry. Utilising state-of-the-art simulation technology, the facility will help building companies enhance workplace safety, improve construction quality and reduce project costs.
Makemedia helped turn our vision for this groundbreaking facility into a reality. Their skills and professionalism have helped us reach a quantum leap in training now and for years to come.”
Makemedia Director Nick Wood said, “We are proud to be showcasing UK talent across the world and it is of great satisfaction to myself and the team to be recognized for our innovative simulation projects.”
The Award is given to the client or partner whose application provides a high degree of realism and performance. To be eligible, the application must be deployable as an independent application. Additional criteria for evaluation include the scope of both the application and its configuration.
Want to talk about innovative 3D training projects for your company? Please do get in touch by calling 0845 017 8777 or by emailing info@makemedia.com.
Makemedia is very excited to see the launch of the Building Leadership Simulation Centre in Australia on Tuesday 7th August, a project created for the Master Builders Association of Victoria in conjunction with Schrijver Project Management.
The centre sees Melbourne become home to a world-class simulation training centre for the construction industry, with Makemedia providing 3D content, scoring system and hardware set up.
The award-winning virtual construction sites are projected onto a 15m wide 180° curved screen at the centre and are run from Presagis software, for which Makemedia are the official demo provider. The multi channel projector system runs through the Presagis Vega Prime runtime engine, with the graphics being created using Presagis Creator. Over 50,000 reference photos were used and over 500 models were created for the environment.
The centre uses 3D technology, replica site sheds and a team of trained actors to create an immersive, interactive learning environment. It will have the capacity to train thousands of building professionals a year, from project managers right through to apprentices. Not only will this training save costs in a dangerous industry, it can save lives too!
Makemedia Director Nick Wood, who has worked closely with the centre on the project, said, “After months of hard work and numerous trips to the other side of the world, we are really pleased to see the launch of the BLSC centre and to have worked so closely with Master Builders as their supplier. This is one of a number of global projects Makemedia is undertaking this year and we’re particularly proud to be showcasing British talent worldwide.”
Learn more about the centre and training offered in this video:
We will be visiting Amsterdam at the end of August to attend the awards and network with other Unity users. In the meantime, you can check out our trailers for the projects below:
To get in touch regarding your project please call Makemedia 0n 0845 017 8777 or email info@makemedia.com.
Amongst the many exciting events attracting global visitors to London this year (Olympics, Paralympics, Jubilee), the ITEC conference is a stand out event for Makemedia. This year we will be exhibiting at Stand K110 with Makemedia partners Presagis where we will be showing projects including our latest demos for Presagis and our award-winning industrial training simulation and scoring system that is now being exported as far afield as Australia.
Come and speak to us if you are interested in how Makemedia can help you with full project management of your simulation projects, including:
3D content creation
Software licensing
Hardware setup
Click here to see examples of our 3D simulation work.
If you would like to arrange an appointment to meet Makemedia at ITEC 2012 please get in touch with Nick Wood at Nick.Wood@makemedia.com or call +44 (0)1273 779784.
Makemedia strike a deal at Melbourne launch of GREAT Britain campaign! Left to right: Paul Madden the British High Commissioner to Australia, Alderman David Wootton the Lord Mayor of London, Robin Scott MD of Makemedia, Julie Weatherhead of VM Technologies and Hugh Robertson MP the British Minister of Sport and Olympics
With such events as the Olympics, Paralympics and the Diamond Jubilee happening in the UK in 2012, the GREAT Britain campaign was launched to promote British tourism and businesses abroad to support the economic recovery. The Minister of Sport and Olympics Hugh Robertson MP hosted the event, with over 200 guests including Alderman Dave Wootten, the Lord Mayor of London, and the High Commissioner for Australia. Attendees also included Formula One stars: Sir Jackie Stewart, Williams CEO Alex Burns, Mercedes Benz champion Damon Hill, Mercedes Benz F1 CEO Nick Fry and current driver for Lotus Jerome D’Ambrosio.
The Prime Minister has issued a national challenge to raise the number of SMEs exporting from the current level of one in five, to the European average of one in four, by 2020. The trend for British exports is positive with an increase by 10% in each of the last two years.
Robin Scott, MD of Makemedia said, “Export business has been very important for the growth of Makemedia and we are now exporting our services all over the world. Signing a contract with VM Technologies means a lot to our business, as we are looking forward to growing our current exports to the Australian market, a market which has remained relatively stable during these difficult times. We are really proud to be showcasing Sussex’s digital talent across the world at the GREAT Britain launch, and it was also a great opportunity for me to meet some of my racing heroes!”
At the end of this month Makemedia will be attending Soccerex Europe in Manchester (28-29th March). You can find us exhibiting with Stadium Marketing Solutions at Stand 197 where we will be showing our Stadium Explorer offering and Makemedia’s latest launch for Rotherham FC.
As well as a fantastic opportunity to catch up with contacts old and new, Soccerex also opens the debate on what is going on in the football industry and, more importantly, what should be going on in an industry that is highly competitive and faces many commercial challenges.
If you wish to arrange a meeting with Makemedia at Soccerex to discuss how we can assist you with innovative digital strategy please get in touch by calling Nick Wood at 0845 017 8777 or emailing Nick.Wood@makemedia.com.
Makemedia will be showcasing their work to the likes of the Right Hon Hugh Robertson, the British Minister of Sport & the Olympics, and the Lord Mayor at the upcoming Australian launch of the GREAT campaign. This takes place on the 16th March, to coincide with the F1 Qantas Australian Grand Prix.
Announced by David Cameron in Sept 2011, the GREAT campaign is designed to use the platform of the London 2012 Olympics and Paralympics to showcase Britain’s capabilities, to promote and enhance the countries reputation abroad and to maximise the economic potential of the Games.
Expect an update on this next week. In the meantime, if you are interested in how our 3D education and simulation projects could help you to achieve strategic innovation please get in touch with Nick Wood on 0845 017 8777 or by emailing Nick.Wood@makemedia.com.
Amongst the many exciting events attracting global visitors to London this year (Olympics, Paralympics, Jubilee), the 
