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Makemedia will be exhibiting at ITEC on 22-24th May 2013. You can visit us on the Presagis stand as we will once again be partnering with the software company. We will be showing work from our latest projects in the construction and defence industries so visit us and find out what we can do for you!
To arrange a meeting with Makemedia at ITEC 2013 call us on 0845 017 8777 or email info@makemedia.com.
Visit us at Stand 23 where you can find out more about why clients such as Emap, 4C-Group, Haymarket, Reed Business Information and Road Transport Media are already doing business with Makemedia.
You will see demos of:
Want to find out more about how our solutions can benefit your strategies and excite your client base?
To arrange a meeting with Makemedia at Publishing+ call us on 0845 017 8777 or email info@makemedia.com.
To arrange a meeting with Makemedia at Digital Media Strategies call us on 0845 017 8777 or email info@makemedia.com.
It’s a challenge for all publishers to stay ahead of the competition and generate subscriptions and revenues online, whilst providing top quality user experiences across a range of mobile devices. Makemedia are a specialist supplier to the publishing industry who understand these challenges. Meet us at the event to discuss how our digital solutions can work for your business, such as:
Don’t worry if you miss us at this event, we will be exhibiting at Publishing and Media Expo at Stand C47!
Stay in touch: Sign up to the Makemedia newsletter here.
Makemedia are a full service digital agency who specialise in providing solutions to the publishing industry. We understand the challenges that you face when it comes to increasing suscriptions and revenue generation through digital channels. We understand that pushing innovation through your digital strategy is important for you to stay ahead of the competition. We understand the latest web development techniques and how to use them to drive traffic, improve SEO, reach your mobile users and then provide them with a great experience.
Enter the prize draw on our stand to win :
To arrange a meeting with Makemedia at P&ME call us on 0845 017 8777 or email info@makemedia.com.
Stay in touch: Sign up to the Makemedia newsletter here.
You can hear the talk in the video below, where Ben contemplates the challenges of designing for Responsive Web Design projects and how Makemedia overcame them. There are also some handy tools for prototyping for responsively designed websites.
Enjoy!
If you would like to know more about what Makemedia can bring to your web project call us now 0845 017 8777 or email info@makemedia.com.
Over 80 people from a variety of backgrounds gathered in Brighton to share knowledge and professional methods on a wide-range of subjects related to User Experience Design (UXD). Some of the topics covered included:
Grid Scramble at UX Camp Brighton 2012
The sessions were of a really high standard with a multitude of practical takeaways that can be applied in our day-today work. Coverage of the sessions can be found on the event page and attendee comments have be really positive.
Three of our Makemedia folks each held well received and jam-packed sessions:
Expect to see these talks and slide decks up on the Makemedia website shortly.
In addition to providing the framework for learning and networking, the event also raised a good sum of money for local Brighton charity Spark and Mettle, thanks to the generosity of the attendees.
The next event is planned for December 2013.
Interested in how our in house UX expertise could work for you to create efficient targeted results? Get in touch by calling 0845 017 8777 or by emailing info@makemedia.com.
The Master Builder Association of Victoria’s Building Leadership Simulation Centre, aka BLSC (built in conjunction with Schrijver Project Management), was conceived using both digital and real life aspects to create the most realistic and effective database, created using Presagis Creator and Vega Prime. This means that trainees are immersed in a familiar physical environment, with portacabins, accurate documents, live phone lines, construction equipment and actors, and can also explore realistic 3D simulations of different types of building sites at varying stages of completion.
This training experience is tailored for building site managers from international construction companies. Makemedia provided detailed 3D content and hardware setup for the project.
From the award-winning Makemedia simulation for training building site managers.
BLSC General Manager Marc Lyon said,
“The Building Leadership Simulation Centre will revolutionise the way training is delivered across the construction industry. Utilising state-of-the-art simulation technology, the facility will help building companies enhance workplace safety, improve construction quality and reduce project costs.
Makemedia helped turn our vision for this groundbreaking facility into a reality. Their skills and professionalism have helped us reach a quantum leap in training now and for years to come.”
Makemedia Director Nick Wood said, “We are proud to be showcasing UK talent across the world and it is of great satisfaction to myself and the team to be recognized for our innovative simulation projects.”
The Award is given to the client or partner whose application provides a high degree of realism and performance. To be eligible, the application must be deployable as an independent application. Additional criteria for evaluation include the scope of both the application and its configuration.
Want to talk about innovative 3D training projects for your company? Please do get in touch by calling 0845 017 8777 or by emailing info@makemedia.com.
For those working in the digital media industry, the value of ensuring a product is useful, usable, intuitable and satisfying for it’s users is a given. However, achieving this is not always easy and can require a wide-range of practical knowledge from many disciplines and expertise of a variety of methods and practices.
UX Camp’s are one of the best ways to gain this understanding. They are all about sharing learnings, tips, tricks and best-practice with your peers in a supportive, collaborative environment. The breadth of subjects covered is amazing, with 50 talks to choose from in one-day! And with most sessions being practically-focussed, there are takeaways that you can use immediately in your work. You don’t need to have a UX or IA in your job title to benefit – if you work in the digital media, you’ll find plenty to apply to your day job.
The event will be held on Saturday 8th December 2012, from 9.45am to 5pm, at the Cogapp offices (21-33 Dyke Road, Brighton, BN1 3FE).
It is free to attend and the second batch of tickets will be released on the Eventbrite page on Friday 15 November 2012 at 12:30.
More information is available on the UX Camp Brighton website and on the UX Camp Brighton Lanyrd page.
Allister Frost implores us to “Make Marketing Noble!”
(If you want to understand what Makemedia do you can check out our creative digital projects here)
Firstly, a big thank you to the organisers of both events; I feel very lucky to live in a town that holds a month long digital festival. It’s particularly useful to hear from and meet other marketeers, especially if, like me, you work in a small or one-person marketing team. It’s a chance to bang heads and discover some new tips and vantage points that will benefit your own marketing strategy. I would recommend BDMF for all round marketeers looking to build up knowledge across new areas. BrightonSEO is more specialist, although they do invite speakers from other areas of expertise such as UX and even linguistics (e.g. Lynne Murphy, who was particularly amusing). It didn’t seem quite as controversial as previous years (reference: angry blog 2011) but there was a whopping turnout of attendees (circa 1500).
If you want to listen to all the talks you can expect to see them up on the websites soon. In the meantime, here are my top takeaways from the events.
It takes guts to get up in front of a room full of people and present your ideas and the speakers are brave to do so. However, spending 40 minutes slapping your listeners in the face with how great your company is instead of speaking about something that will inform and benefit them will bore and annoy your audience. Instead, focus on providing information that is of value to listeners, whilst reflecting your expertise. It will be obvious from this that you would be a knowledgeable supplier.
Thanks to Berian Reed (Berian Reed’s presentation slides) for these tips. Copy and paste is still the top way data is shared. You can use TYNT for automatic link attribution when users copy and paste from your site.
You can also use this Google Analytics filter to see full links in your list of referral sites. Perhaps these sites will be more open to partnerships as they are already linking to you?
Mobile mobile mobile! Yes, it’s the “year of the mobile” (again).
Alex Meisl wisely advises to consider you mobile audience not the mobile device, therefore avoiding jumping on the App bandwagon. Aleyda Solis advises a mobile first design, which has the added benefit that what you end up with on your screen is cut down to the most essential information.
The Makemedia mobile website is in the making presently so keep your eyes peeled for a future launch.
Mobile specialist Alex had some interesting points to consider regarding what aspects of mobile marketing are more substantial.
Allister Frost talked about how product reviews with photos are considered more trustworthy – and even more so if a description of the person is included. Research tends to show that reviews and personal recommendations enjoy a high level of trust from consumers.
Marc Munier advised that when you use images of people in your marketing they should be looking at the thing you want your audience to look at – your great offer, call to action, etc.
Nikki Rae reminds us to ensure you have the correct time zone selected in both your Google Analytics and Adwords accounts for accurate reporting (edit profile settings to do so).
Setting up a group on LinkedIn is effective but a lot of hard work so instead you can target PPC campaigns on the site to those groups – James Faulkner has seen returns here.
James also reminded us to include links in PPC ads that will allow users to call directly from mobile phones and tablets.
Dave Trott gave us all something to think about with his talk on “Predatory Thinking.” In a saturated market 90% of ads fail (probably more). Using the example of asking Mrs Trott for a cup of tea, effort is being exerted like this:
Dave Trott’s triangle illustration of where energy is often allocated by advertisers.
Often, the majority of effort goes into persuading. However, if you make no impact then no-one will notice the ad anyway. Communication is still important because if you don’t start the conversation there will be no opportunity to persuade. Therefore, we need to turn the triangle on it’s head as getting noticed is the most important step.
Dave Trott’s triangle illustration of where energy SHOULD be allocated by advertisers.
There’s a good blog on Dave Trott’s talk in the Silicon Beach Training blog.
Dave also told us that the brain picks out what is different so you need to make your ad →stand out← to be remembered.
On the other hand, Allister showed us how you can use this theory to trick the brain. Product listings are often similarly designed to look the same (see below). The consumer will generally go for the mid-price option thinking this is the best option.
Deja vu design
Simon Penson explained that when scheduling content strategy you should utilise peaks and troughs. So you can use regular items – serialised content, top 5s, quick tips, etc. – and then less often you will have your “big bang” content – such as your press and TV campaigns.
Stephanie Troth asked us to focus on one question:
“Do you want to evoke an emotional reaction or a rational act?”
You will be designing your marketing differently depending on this. Your product or the essence of your brand will define which one you’re going for.
Small surprises can really lift our mood! Small gifts, things we didn’t expect, even working out a puzzle in an advertisement or logo – it’s the little things that matter. Allister used the arrow in the FedEx logo as an example:
The Fed Ex logo is an example of a hidden visual puzzle and also a visual signal of what they do – getting something from somewhere to somewhere else.
So that’s my top tips. Please do add to the comments if there are any particular tips that you would like to add and if this article was useful to you please share.
Otherwise, check out our work to see what Makemedia do!
On Friday, several of the Makemedia team were lucky enough to attend dConstruct 2012 – a highlight of the Brighton Digital Festival, taking a conceptual view on the future of design, innovation and all things digital.
It would be a challenge to retrace the diverse and engaging topics covered by the nine speakers in enough detail to do them justice; it was quite simply a mind blowing day. Subjects covered included; how our digital history should be achieved (like the 1000 Terabytes of user data rescued from Geocities); how to create a digital fireworks display triggered by glowsticks; how the innovations of Chewing Gum link to Mozart in 7 easy step; and the liberating potentials of nanotechnology. Oh, and a cat called Sockington who has 1.5million followers on twitter.
Some of our favourite speakers were:
Jason Scott’s talk on the importance of the archiving of the internet, which questioned how safe our data/tweets/updates/photos were in the servers of such giants as Facebook.
Scott Jenson’s predictions for mobile web applications and how searching for – and interacting with – services and information in our proximity would be the next logical improvement to mobile web.
Seb Lee’s interactive-glowstick-digital-firework-display:
The day closed with an encyclopaedic whistle-stop tour of the history of innovation connections by James Burke which more than justified the awestruck crowd’s lengthy ovation.
All in all we were really engaged by such a diverse set of well delivered subject matter and we’re all certainly looking forward to 2013. Conference organisers have recorded the talks and they are available here http://archive.dconstruct.org.