Scientists are developing new ’sentiment analysis tools’ to mine the increasing mountain of data being generated by Social Media sites. By using such tools companies can benefit by gaining direct feedback from customers that would otherwise be lost in the ether, interesting…

“An emerging field known as sentiment analysis is taking shape around one of the computer world’s unexplored frontiers: translating the vagaries of human emotion into hard data.”

“This is more than just an interesting programming exercise. For many businesses, online opinion has turned into a kind of virtual currency that can make or break a product in the marketplace.”

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